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Accelerate Technical Sales From First Inquiry to Signed Order
Bring sales, engineering, and the customer around one interactive 3D product. Validate requirements against the real geometry, shorten review cycles, and deliver proposals accurate enough to protect your margin.
In ETO, Every Quote is an Engineering Project
Engineer-to-order means no two orders are identical, so every serious inquiry pulls engineers away from billable work to check feasibility, adapt layouts, and confirm what the customer needs. Requirements arrive as text and get interpreted differently by sales, engineering, and the customer. Rounds of clarification stretch the quote from days into weeks, and competitors who answer faster win deals your product should have won. The expensive part of ETO sales isn't producing the document. It's reaching certainty about what is being sold.
Requirements interpreted three ways, by sales, engineering, and the customer
Proposal errors discovered after signing, paid for in rework and margin
Engineering hours sunk into quotes that may never convert
Where ETO Quotes
Lose Time and Accuracy
3D From Inquiry to Order
instant3Dhub puts the real engineering data at your fingertips
at every stage of the ETO process.
at every stage of the ETO process.
Stage 1
Understand the Requirement
Open the reference product live with the customer and walk the requirement through the actual geometry. Where does the interface sit, what clearance exists, which variant fits the site conditions. Ambiguity gets resolved in the first conversation instead of the fourth.
Stage 2
Validate Feasibility Without the Queue
Sales engineers check dimensions, clearances, and configuration constraints directly on the streamed model, without a CAD license and without waiting on the design office. Engineering gets pulled in for judgment calls, not lookups.
Stage 3
Propose With the Model, Not Around It
Present the proposed configuration as an interactive 3D experience the customer can explore, in the meeting and after it. Options and variants become visible in decisions instead of line items, and the proposal differentiates itself before price enters the conversation.
Stage 4
Hand Over Without Retranslation
The configuration agreed in sales is anchored to the engineering model, so order handover starts from validated geometry instead of a fresh interpretation of the proposal document. Engineering begins execution, not detective work.
The Data Sales Uses Is the Data Engineering Trusts
instant3Dhub streams real CAD from your PLM and CAD systems, at original fidelity, with no conversion into a separate sales asset. There is no simplified copy that drifts out of date, no export pipeline to maintain, and no gap between what was shown and what will be built. Because it is delivered through open APIs, the same live 3D can power your own configurators, quote tools, and customer portals.
Original engineering fidelity, the geometry sales presents is the geometry engineering releases
Default to the latest version, streamed live from your source systems
API-first, embed interactive 3D into your CPQ, portal, or white-label sales apps
SOURCE OF TRUTH
PLM / CAD
Teamcenter • 3DEXPERIENCE
NX • CATIA • Creo
JT • STEP • native assemblies
Streams the geometry on demand. No conversion, no export, no copies.
Visual computing
Access control
Any device
What Changes Commercially
Trusted by Companies
That Sell Complex Products
instant3Dhub runs in production at leading industrial enterprises, on some of the largest engineering datasets in the world, hardened over more than 15 years alongside German OEMs.
In Production At
Talk to an Expert About Engineer-to-Order
Tell us how your quotation process runs today, and we'll show you where live 3D removes the waiting, the retranslation, and the risk.
Frequently Asked Questions
Answers to the questions technical sales and engineering leaders ask most about ETO with live 3D.
How does live 3D speed up engineer-to-order quoting?
Most ETO quote time is spent reaching certainty: clarifying requirements, checking feasibility, and waiting on engineering capacity. With instant3Dhub, sales engineers open the real data in the browser, check dimensions and configuration constraints themselves, and resolve requirement questions live with the customer on the geometry. Engineering is involved in genuine design decisions rather than routine lookups, so quotes that took weeks of back and forth go out in days.
Do sales teams need CAD skills or CAD licenses?
No. The data streams into a standard browser with intuitive viewing, measuring, and sectioning tools, so a sales engineer can interrogate the product without CAD training, CAD licenses, or workstation hardware. The learning curve is closer to a modern web app than an engineering tool.
Can customers explore the proposed product themselves?
Yes. A proposal can include an interactive 3D view of the configured product that the customer opens in their browser, in the meeting and afterward. They see exactly what they are buying, options become visible rather than abstract, and questions surface before the contract instead of after it. Access is controlled and can be scoped or ended at any time.
How does this connect to our CPQ or quotation tools?
instant3Dhub is API-first, so interactive 3D can be embedded into the tools your sales process already runs on: CPQ systems, customer portals, or your own white-label applications. The 3D streams from your PLM and CAD systems, which means the configurator your customers see always reflects current engineering data rather than a separately maintained sales asset.
What happens at order handover?
The configuration agreed during the sales process is anchored to the engineering model, not to a text document that engineering must reinterpret. Execution starts from validated geometry, which removes the classic ETO failure mode where the product engineering builds diverges from the product sales sold.